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In an organizational context, you need to be able to influence well in a variety of situations. These can include but are not limited to:
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This book is very practical. It features case studies of successful influencing and persuading in different industries, including the cybersecurity sector.
It also contains advice, exercises, activities and diagnostics to help you improve your influencing skills.
The guide will help you understand:
Sarah Cook is the managing director of The Stairway Consultancy Ltd. She has more than 20 years’ consulting experience, specializing in leadership and management development. Before this, Sarah worked for Unilever and as head of customer care for a retail marketing consultancy.
She has practical experience helping managers and team members develop their influencing skills at work. She works as an executive coach to help people effectively create a positive impact.
Sarah is a business author and has written widely on leadership, career and management development, team building, and coaching.
She is a Chartered Fellow of the Chartered Institute of Personnel Development and a Chartered Marketer. She has an MA from the University of Cambridge and an MBA from The Open University. Sarah is an accredited user of a wide range of psychometric and team diagnostic tools.